ENTREPRENEUR BIZ TIPS: The future of travel | Ira Stromberg | TEDxHochschuleLuzern

ENTREPRENEUR BIZ TIPS: The future of travel | Ira Stromberg | TEDxHochschuleLuzern

Here’s Great Tip: The future of travel | Ira Stromberg | TEDxHochschuleLuzern


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The theme of her talk is “The future of travel”. It opens questions about what tourism will look like when the borders reopen and whether or not slow travel will soon become a reality. Ira Stomberg is an entrepreneur, a tour guide in Stockholm and a passionate storyteller. 10 years ago, Ira organized her first city tour in Stockholm. Today, she is an influencing figure in Sweden: having the biggest blog in Russian about Swedish culture, thousands of followers on Instagram and on her YouTube channel, and co-hosting a popular podcast. She loves finding creative ways of guiding her tours, cordially welcoming tourists in her city and having Fika with them – a Swedish tradition of inviting friends or colleagues to share a cup of coffee. Ira Stomberg is an entrepreneur, a tour guide in Stockholm and a passionate storyteller. 10 years ago, Ira organized her first city tour in Stockholm. Today, she is an influencing figure in Sweden: having the biggest blog in Russian about Swedish culture, thousands of followers on Instagram and on her YouTube channel, and co-hosting a popular podcast. She loves finding creative ways of guiding her tours, cordially welcoming tourists in her city and having Fika with them – a Swedish tradition of inviting friends or colleagues to share a cup of coffee. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

One Reply to “ENTREPRENEUR BIZ TIPS: The future of travel | Ira Stromberg | TEDxHochschuleLuzern”

  1. I work as a tour guid in ancient Russian city. You inspired me to have video blog about my city. I like your predictions I like the perspectives of tourism you said about. Thank you for your optimism I really need it. I’ll join your walking in Stockholm with pleasure.

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