ENTREPRENEUR BIZ TIPS: Looking at entrepreneurship through the prism of culture | Sohrab Sitaram | TEDxPaldi

ENTREPRENEUR BIZ TIPS: Looking at entrepreneurship through the prism of culture | Sohrab Sitaram | TEDxPaldi

Here’s Great Tip: Looking at entrepreneurship through the prism of culture | Sohrab Sitaram | TEDxPaldi


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Sohrab Sitaram is one of the most recognized names in India’s hospitality sector. An industry veteran with a career spanning over 18 years, Sohrab is currently the CEO and Director of Keventers, one of the most successful and fastest growing quick service restaurants in India. In his talk he talks about the lessons learned from the British Army prior to India’s independence, and how those lessons helped him scale up his businesses. Sohrab Sitaram is one of the most recognized names in India’s hospitality sector. An industry veteran with a career spanning over 18 years. Sohrab is currently the CEO and Director of Keventers, one of the most successful and fastest growing quick service restraunts in India. Within a span of 12 years, Sohrab has been instrumental in re-establising Keventers as an iconic age old business and had also helped expand the brand’s presence from a single outlet in South Delhi to become a household name with over 140 outlets across India and abroad.
Apart from his role at Keventers, Sohrab has also been the Founder and Director of Squareroot Hospitalities Pvt.Ltd, CEO and Director of Soulfeed Hospitality Pvt.Ltd and CEO and Director of Mahima Hospitality Pvt Ltd. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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