ENTREPRENEUR BIZ TIPS: Entrepreneurship: The Road Less Travelled | K. Santi Swarup | TEDxDEI

ENTREPRENEUR BIZ TIPS: Entrepreneurship: The Road Less Travelled | K. Santi Swarup | TEDxDEI

Here’s Great Tip: Entrepreneurship: The Road Less Travelled | K. Santi Swarup | TEDxDEI


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Entrepreneurship is a lifelong journey. However, do people plan their journey? Are they conscious of the attributes required for survival and the risks involved in this arduous journey? How can they be made conscious of the risks? This talk is divided into two parts – the first part looks at the learnings from research and the second part discusses various methods for enhancing risk consciousness of entrepreneurs. Santi Swarup Kandikonda is providing free advisory services to Micro, Small and Medium Enterprises(MSMEs). He has spent past 12 years advising entrepreneurs in running their business and starting new business. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

2 Replies to “ENTREPRENEUR BIZ TIPS: Entrepreneurship: The Road Less Travelled | K. Santi Swarup | TEDxDEI”

  1. Prevention of all the factors for failure will itself lead the business to success since almost every startup has the success plan but only the very few- The ten percent or even less have the worst case scenario plan ready to be implemented in the hard times. Also ethical values should never ever be compromised even in the harsh situations else the firm will come to a downfall eventually…

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