ENTREPRENEUR BIZ TIPS: This is what happens when you actually understand your dog | Anja Schweimer | TEDxTUM

ENTREPRENEUR BIZ TIPS: This is what happens when you actually understand your dog | Anja Schweimer | TEDxTUM

Here’s Great Tip: This is what happens when you actually understand your dog | Anja Schweimer | TEDxTUM


Here is Something You Should See…


NOTE FROM TED: This talk only represents the speaker’s personal views and understanding of dog behavior. We’ve flagged this talk because it falls outside the content guidelines TED gives TEDx organizers. TEDx events are independently organized by volunteers. The guidelines we give TEDx organizers are described in more detail here:

In this revealing talk, Anja unmasks many myths around dogs she also once believed in.
She points out what happens inside dogs when they look out of the window, play fetch or are yelled at, and which alternatives help you to better care for your dog. Furthermore, she explains why several pet products and services are bad for them, and how Animal-Centric Design provides solutions that are built for the actual user – the animal – instead of just for the owner.

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A self-described Dog Evangelist, Anja Schweimer wants to go down in history as someone who enhanced the lives of millions of animals. In her words, “Animals never betray us, and they spend time with us even if we look like the Swamp Thing.”

Her passion for animals is only one side of the story, though. When she’s not trying to telepathically connect to her dog, Peter, Anja is probably creating something from nothing (her own shampoo or deodorant, or perhaps even a magic trick!) or reading anything she can get her hands on.

A few intriguing tidbits about Anja? It’s (generally) always sunny on her birthday, she’s usually running five minutes late, and her ultimate goal in life is to have a conversation with a dog.

Through Anja’s love of dogs (and really, all animals) we’re able to see the world through new eyes. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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