Business Tips: Quality vs. Quantity: Creating a Content Strategy in 2019 | Melbourne Australia, 2018 Keynote

Business Tips: Quality vs. Quantity: Creating a Content Strategy in 2019 | Melbourne Australia, 2018 Keynote

Awesome Tip: Quality vs. Quantity: Creating a Content Strategy in 2019 | Melbourne Australia, 2018 Keynote

When you’re debating quality vs quantity, the answer is always both.

But that being said…

It’s super important that you go about building your audience with the right intent.

For example, so many people are using tactics like “follow / unfollow”, or using bots to grow an Instagram account with no meaningful connection. That kind of short term behavior will always fail.

What are your opinions on the quality vs quantity debate?

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and

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21 Replies to “Business Tips: Quality vs. Quantity: Creating a Content Strategy in 2019 | Melbourne Australia, 2018 Keynote”

  1. How the hell you're supposed to create content for 30 audiences a day? You need whole marketing team doing that no way one person can create that amount of content and also work on his actual business which is service based or whatever

  2. Great insight. This is the one reason why I started by #BDAD series – Build Digital Assets Daily. The one distinction between my strategy and Gary's is that I use "matrix math" as a tool to help folks find their "Content Zone of Genius" – it's an entirely new and unique way of determining one of the 32 types of content that will enable you to stand out….

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