Business Tips: How to Make Your Creative Work Harder | GaryVee Audio Experience

Business Tips: How to Make Your Creative Work Harder | GaryVee Audio Experience

Awesome Tip: How to Make Your Creative Work Harder | GaryVee Audio Experience



In this episode of the GaryVee Audio Experience Gary sits with the winner from his community text challenge, Theresa Fitzpatrick Stover, to talk about her business and how to scale it using social media. The best piece of advice Gary had for them and all small businesses are to create as much contextual content as possible to as many different audiences they are capable of reaching. When you try to make one piece of content appeal to everybody, it ends up being too bland and appealing to nobody. The more specific and contextual you can make your content to a specific audience, the better that audience will associate with your brand.

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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.

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35 Replies to “Business Tips: How to Make Your Creative Work Harder | GaryVee Audio Experience”

  1. TIMESTAMPS:
    1:40 – winners introduction
    5:10 – Context of the company
    9:50 – Where the company needs help
    11:15 – how to track sales from social media engagement
    14:20 – Making a budget for branding
    19:00 – Facebook vs Newspapers
    22:00 – Branding your content
    24:45 – Organic vs Paid
    27:00 – the benefit of a macro budget
    29: 00 – Contextual content is what works
    31:30 – What is the best format of content?
    36:00 – Ad targeting on social media

  2. great information Gary. Thank you so much for always putting up hundreds of hours of information for us to consume. I listen to your videos all the time and have purchased every book you publish. and now I am part of your wine text community and I love it.

  3. It seems like there is zero room for people like me out here on the East Coast. I mean, every network is Christian based, doesn't like most Asians unless in the sex industry or making money for them on Wall Street. It's made social media extremely dangerous for personal safety. SO, what is left?

  4. I love you Gary… and I know I'll get some shit for this. But companies should not be resting their sales on the good intentions and limited skills of creatives willing to work for minimum wage. I do agree there is a large influx of creatives lowering the over all cost of creative over all BUT there is also a huge increase in demand that can and should gobble that up. Also brand should be OVER investing and leaning in to great creative not trying to get it for cheap… (though it is cheaper than ever) As for all the kids out there willing to work for you at $15/hr they know that they are the ones befitting. The best ways for brands and companies to get creatives for less money is simple… let them create, be exciting, give them credit, have something to say, have a story to tell. Be "cool" be "authentic". I think the best way for people to engage Teresa Stover and her company is to tell stories in different campaigns for different demos. My parents (my mom) is ALWAYS on facebook and is always sharing and posting about the things she finds interesting, great heartfelt stories… I think one campaign would be to make a short documentary about your family/father, to tell the history of their company to build the brand. Then for all the people that watch that video through re-target those people with more and more creative until you can get to an ask… (Jab, Jab, Jab right hook) The idea the being that you are drawing them into the brand so that when they think "I need a new roof" the think… I would trust the Stover's to fix it. BUT I have to tell you… you need to bring someone on that is really creative that can take something like roofing and find the story, find the angle, and lead your potential customers to engagement… No company is going to "retain" a skilled creative for very long at minimum wage, you need to create something bigger than that, you need to go deeper.

  5. It's funny that they bring up that their customers skew older as a hurdle. My parents, in their late 50s easily spend 4x more time on Facebook than I do.

  6. YOU DO THIS WITH EVERY SINGLE GUEST YOU NEVER JUST SHUT UP AND LET THEM TALK ITS ACTUALLY SO ANNOYING I HAVE DECIDED TODAY I WONT SUBJECT MYSELF TO YOUR CONTENT ANYMORE YOU ARE ACTUALLY SO FUCKING ANNOYING GARY !!!

  7. Been using your methods lately as far as engaging with my audience. I wasn't getting a lot of comments on my videos so I started $1.80-ing like crazy. Results have been great, thanks Gary 🙂

  8. I am enjoying your new text-community texts. I find them inspiring and oddly relevant to how I might be feeling at the moment or around that time-frame. They encourage me to keep moving forward, even when I am not feeling so great about myself and my business expertise. There is so much to do and learn and sometimes I get distracted by other people's success and start thinking that I will never measure up in my arena. I know things take time to blossom, and these texts help me get over and beyond the stalled moments by giving me a dose of what is actually real, in our largely synthetic and hyped up world.

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