ENTREPRENEUR BIZ TIPS: When life serves you lemons – fighting ALS, by Ariel Gordon | Ariel Gordon | TEDxModiin

Here’s Great Tip: When life serves you lemons – fighting ALS, by Ariel Gordon | Ariel Gordon | TEDxModiin

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Upon the outburst of ALS disease in his wife, Israeli entrepreneur Ariel Gordon was faced to the dilemma of falling in dispair or trying to innovate in the complex field of medical research with no other tools but his entrepreneurial mindset and his love for his wife. Turning suffering into fuel of hope, by making a significant contribution to advance a cure for this complex disease.

Ariel Gordon is a successful entrepreneur in the field of high tech. He’s currently working as part of the innovation team in ServiceNow. Ariel Gordon is a successful entrepreneur in the field of high tech. He’s currently working as part of the innovation team in ServiceNow.

Upon the outburst of ALS disease in his wife, Israeli entrepreneur Ariel Gordon was faced to the dilemma of falling in dispair or trying to innovate in the complex field of medical research with no other tools but his entrepreneurial mindset and his love for his wife. Turning suffering into fuel of hope, by making a significant contribution to advance a cure for this complex disease. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at