ENTREPRENEUR BIZ TIPS: New to normal:unlocking new behaviors for culture and community. | Anaheeta Goenka | [email protected]

ENTREPRENEUR BIZ TIPS: New to normal:unlocking new behaviors for culture and community. | Anaheeta Goenka | [email protected]

Here’s Great Tip: New to normal:unlocking new behaviors for culture and community. | Anaheeta Goenka | [email protected]


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A mother, eternal optimist, passionate social entrepreneur and behaviour change expert, Anaheeta Goenka’s multi category experience in the advertising industry spans 2 decades on a mix of local and global brands on Unilever and Indian brands. She is a strong believer in purpose-driven work. She feels passionately about the agenda of “new to normal” and through this talk shows us how she tries to practice it actively in 3 sharp ways by propounding “new to culture” “new to society” and “new to nation”. She believes that if we hope to make the new: normal everyday, we must champion it at every opportunity possible with everyone. A mother, eternal optimist, passionate social entrepreneur and behaviour change expert, Anaheeta Goenka is the host of Unilever brands, a mix of local and global brands which are offline and online. She am a strong believer in purpose-driven work and an external learner. She feel passionately about the agenda of new to normal and tries to practice it actively in 3 sharp ways by propounding “new to culture” “new to society” and “new to nation”. She believes that if we hope to make the new normal everyday, we must champion it at every opportunity. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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