ENTREPRENEUR BIZ TIPS: Higgler is the New Hustle: Lessons from Igbo Women Entrepreneurs | Tiera Moore | TEDxUNCGreensboro

ENTREPRENEUR BIZ TIPS: Higgler is the New Hustle: Lessons from Igbo Women Entrepreneurs | Tiera Moore | TEDxUNCGreensboro

Here’s Great Tip: Higgler is the New Hustle: Lessons from Igbo Women Entrepreneurs | Tiera Moore | TEDxUNCGreensboro


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Women around the world have always had to hustle–an ancient mode of survival. The bustling marketplaces of Nigeria reveal communities of female entrepreneurs who have mastered the art of trade and travel across far-reaching regions and intersecting cultures. Let’s journey into the heart of Igboland and explore the phenomenon known as the transnational higgler. Tiera C. Moore received both a B.A. in African American & African Diaspora Studies and an M.A. in Applied Arts & Sciences concentrating in Global Studies from the University of North Carolina Greensboro. During her studies, Tiera conducted ethnographic research on Igbo market-women in Nigeria, which she expounded upon during her graduate semester study abroad at the University of Cape Town in South Africa. Her interdisciplinary interests encompass the histories, cultures, literature, and philosophies of various African peoples across the world. Additionally, she is a public speaker, spoken word artist and active community organizer. Tiera has instructed courses in the Lloyd International Honors College and the African Diaspora Studies program at UNCG. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at

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