Business Tips: You are Treating Your Brand the Wrong Way | Interview with Nicola Mendelsohn

Business Tips: You are Treating Your Brand the Wrong Way | Interview with Nicola Mendelsohn

Awesome Tip: You are Treating Your Brand the Wrong Way | Interview with Nicola Mendelsohn



While in Cannes, Gary sat down with Vice President of Facebook and Instagram for Europe, the Middle East, and Africa, Nicola Mendelsohn. During the conversation, they talk about the biggest mistake of many brands being that they only have one voice for all the different audiences they try to reach. He emphasizes the importance of having multiple voices that are authentic for your brand so you can reach and resonate with different audiences more effectively. This humanizes the brand and makes it easier for people to associate with it.

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TIMESTAMPS:
00:55 – What does brand authenticity mean to you?
3:50 – Which brands are communicating well?
5:00 – Are there stages where creativity and authenticity matter more?
6:20 – What is one piece of advice you would give to a small business trying to find its voice?
9:00 – What are your favorite platforms?
9:50 – How do your personal social profiles help you bring value to big businesses?
12:25 – What are some of the next big trends?
13:45 – Facebook rapid-fire Q&A


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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise and is a longtime Well Member of Charity: Water.

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30 Replies to “Business Tips: You are Treating Your Brand the Wrong Way | Interview with Nicola Mendelsohn”

  1. TIMESTAMPS:
    00:55 – What does brand authenticity mean to you?
    3:50 – Which brands are communicating well?
    5:00 – Are there stages where creativity and authenticity matter more?
    6:20 – What is one piece of advice you would give to a small business trying to find its voice?
    9:00 – What are your favorite platforms?
    9:50 – How do your personal social profiles help you bring value to big businesses?
    12:25 – What are some of the next big trends?
    13:45 – Facebook rapid-fire Q&A

  2. By far the King of giving value….. That is golden rule people dont get because there thinking what am i getting how am i gona get sales by giving value… But it is the ticket ive heard a few other so called gurus say it to but most just talk about it. Gary delivers constantly… So glad im not flipping thru bunch of channels anymore this is all you need for your education….. Dude is the man… Says he worth 160 million and ive never once heard him brag about that….. Can u say Humble

  3. @garyvee, love all your content. You’ve been a missive influence on me and how I’m looking to build my business. However, I’m must say I’m a little scared after seeing you in a spurs top. I think I’m going to have to send you the new Liverpool kit. I’ll find your address for Vayner media so expect something in the post. Cheers Paul

  4. Team Gary Vee,
    Not many things save time as you claimed about the Alexa voice. It creates a new slow of status quo. You’re a phenom but time can’t be saved especially with a lazy procrastinating America and not to mention ISPs going down, people yelling for Alexa at the last minute, items are sold out, and you’re just “SCALESMAN” (a salesmen with good production who scaled up) acting like Seinfeld acts about comedy. Except it’s all just sales. You go home laughing at how simple it really is.

  5. I couldn't agree more, helping small and middle sized businesses is super fullfilling:))) even though it gets very hard when it comes to mindset especially exchanging old ones to new ones but still it's possibly and that's what I love about it:))) we think and work with small and middle sized businesses in Austria fast future forward:))

  6. GARYVEE IS THE MAN!!! Ive taken all of his advice and he has encouraged me to case my dreams of becoming a YouTuber! I post weekly videos and would love some support! Please hit subscribe and check it out!

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