Business Tips: Three Unconventional Strategies To Grow Small Businesses In 2019

Business Tips: Three Unconventional Strategies To Grow Small Businesses In 2019

Awesome Tip: Three Unconventional Strategies To Grow Small Businesses In 2019



A lot of entrepreneurs and marketers miss the point when it comes to influencer marketing.

It’s not about who has the most followers or who’s “verified.” It’s about who has the attention of the people you’re trying to reach.

The truth is, many micro-influencers with 1,000 – 4000 followers will produce better business results for a company than a verified account with 300,000 followers because they have more “depth.”

I talk more about this and other strategies small businesses can use to grow sales in 2019.

0:35 – How to monetize your time

5:14 – Understanding the impact of micro influencers

10:11 – How to balance listening to the market & holding your conviction

Check it out and let me know what you thought @GaryVee on Twitter!

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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.

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30 Replies to “Business Tips: Three Unconventional Strategies To Grow Small Businesses In 2019”

  1. Hey Gary, I'm always so late to the party on your videos LOL but you asked everyone and I love your stuff so here's my review! I thought this episode was super-valuable. I clicked to watch it because I want to learn more about working with micro-influencers. Your second part about micro micro micro was super helpful. I think even as a rock band with 50 fans or so (my current situation), you're right about hand-to-hand combat being the best tool. It makes sense to me that someone on Instagram with 4k followers is going to be much better to work with than someone with 300k followers. It's easier to access them, and you can probably form a closer relationship. But I also loved the first part about value. My girlfriend has a jewelry business that is very lucrative, but she makes everything custom by hand, and customers only buy if they see her in person. It might be good for her to A) hire someone (or 2 or 3) who can do what she does, give the personal attention and be as knowledgeable about the product as her. There's going to be blowback initially. But then if you want to work with her personally, you can, but she gets to charge more. Anyway brevity is not my strong suit as you can see. But thanks for another piece of super-valuable content. You fuckin rock. – Collin Daniels, Red Treasure

  2. Gary, scaling the unscalable by hiring 100 people overseas vs just a few locals = MIND BLOWN!!!

    I didn't understand even the concept of gratitude until the last few years.

    You are helping me clear the fog. TY!

  3. I would suggest meeting half way in terms of skill with language and platform and price point for those who can do manual contact through social media. Instead of going overseas, there are thousands of women in the United States who need a bit extra income (500-2000/monthly). I hear them constantly asking through FB groups seeking a flexible job they can do around their family. Many are savvy with their usage; they have that micro influence already. They are sick of MLM crap. Tap that market. You would have a flood of positive supporters for your business!

  4. Although I enjoy most of your content–here's my review–you came off a little arrogant in this episode. However, you had some excellent in site, regarding micro-influencers. Your delivery was just a little harsher than necessary. Still, I love your message. Best!

  5. Value = Helps me keep my finger on the pulse of the fast-changing world of Social Media Marketing. In this video my gold nugget was that you are actively taking action for Instagrams pull back.

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