How to start a Food Truck business?The best and most efficient local business marketing is using Instagram. A common mistake a lot of successful small businesses make is expanding too quickly. You need to understand what works for one setup and assess if it can be replicated or not.

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Gary Vaynerchuk is a serial entrepreneur and the CEO and founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 5 locations. Gary is also a prolific public speaker, venture capitalist, 4-time New York Times Bestselling Author, and has been named to both Crain’s and Fortune’s 40 Under 40 lists.

Gary is the host of the #AskGaryVee Show, a business and marketing focused Q&A video show and podcast, as well as DailyVee, a docu-series highlighting what it’s like to be a CEO, investor, speaker, and public figure in today’s digital age.

Make sure to stay tuned for Gary’s latest project Planet of the Apps, Apple’s very first video series, where Gary is a judge alongside Will.I.Am, Jessica Alba, and Gwyneth Paltrow.
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  1. Give away 10-20 menu item a DAY, for how long??? Because depending on the location some are busts and this wouldn't be good. Some events are amazing but during the week normal lunch shifts are (2.5-3 hours at the max) and not all locations are busy. I have worked events were we do 600+ guest and provide them free food for certain holidays. When people get food for free especially, they do not appreciate it and are the most demanding. But yeah Instagram rocks! Love it to be used for marketing

  2. She seems so stubborn, like i think she wanted him to hand her a magic pill. She says " then i have to do all the work." when gary mentions downgrading to 2 trucks. This is such a stubborn attitude and i wont be surprised if shes shut down the business by now.

  3. That is a marketing plan, not a business plan. Not the same thing at all. Highly deceptive title, and in no way helpful to people are interested in starting a food truck business.

  4. HOLY SHIT dude brilliant.
    CAPS GRAB ATTENTION how fucking annoying is that? Gotta mix in some non caps and lay back a bit after pulling stunts like that.

  5. Sir I have one food truck in india( Calcutta) ..I m paying high wages to my staff but they r not cooperating with me.. everyday I m loosing my business.. please help me..

  6. There are no food trucks (just trailers) in my country… I want to start one and as you can imagine all info is American based and I'm all the way in Southern Africa, Botswana. I have a belief I'll make it but it's not an easy start.

  7. Hey Gary, thanks for your great advices on marketing. I am worried about fake influencers buying fake followers on instagram and then pretend to be "infuencers" on instagram. So, whenever we giveaway our stuff to the influencer, we need to make sure they are really influencers. (by scanning through their follower list or seeing their account interaction.) This was from my social marketing experience!

  8. His advice blew my mind!!!! I never thought about doing that through Instagram. I thought about having people shout you out. But wow, searching your location and seeing who is near by and offer them a free meal. That can change your business with just one right person coming by.

  9. im on the cusp of figuring out if i want to open a food selling business soon or wait and gems like this from garyvee is definitely pouring gasoline on the spark.I can already see it…..

  10. Hey Guys! I'm doing a fundraiser this Sunday in Irvine and I get to ask food trucks who are looking to get their name out there for support. I'm in the LA area and would love to discuss the details of our fund raiser in depth. My team and I are moving forward with our next level of training and ensuring everyone that's been apart of it get to go to the final level.
    In our last segment of training, we get to put our visions into action and support our communities and charities with fund raisers so your support and love will be incredibly impactful to us and humanity at large. Feel free to respond here or email me at [email protected] My name is John and we're a non-profit organization. I look forward to meeting you and connecting in an impactful way!

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