Business Tips: The Difference Between Digital Marketing and Traditional Advertising

Business Tips: The Difference Between Digital Marketing and Traditional Advertising

Awesome Tip: The Difference Between Digital Marketing and Traditional Advertising



Nobody, including myself, Is putting out enough content to take full advantage of social media marketing. If you are a business that spends hundreds of thousands of dollars on just one add that you push to everybody on the internet, you are going to lose. Businesses need to start making ads in a much greater volume that are designed for different demographics and even sub-demographics that can relate to a specific ad, instead of one extremely broad message that nobody really connects with.


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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.

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19 Replies to “Business Tips: The Difference Between Digital Marketing and Traditional Advertising”

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  2. Ok so have I got this right? – You need to have endless amount of content on your platforms, and different type of content for different types of platforms, and then use parts of that different content for ads on the specific platform you created it for to bring more followers and engagement? …..I am quite confused. He also says about how cheap Instagram stories are, well how can you define it as cheap, what is the cost based on? I need to learn digital marketing, but there is so much stuff out there my head cant handle it. Then Google ads and PPC and targeting and demographics and on and on, So confused. Any advice anyone how I can simply this stuff so I can learn?

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