Business Tips: The Current State of Fitness Entrepreneurs

Business Tips: The Current State of Fitness Entrepreneurs

Awesome Tip: The Current State of Fitness Entrepreneurs


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In the last sixteen months of my life, I’ve changed something major about myself: I’ve started being healthy.

A year and a half ago, I was eating like crap, not working out, and generally feeling awful. It was a tough life, and I realized quickly that I couldn’t sustain a life like that. It was impossible. So I hired a trainer to force me to be better. I made an enormous lifestyle shift, and I am so happy I did.

But it made me realize something about the current state of fitness entrepreneurs. And I want to shine a light on it.

Everybody defaults to what comes easy to them. That should be obvious. But greatness comes from adversity; it comes from looking a challenge directly in the eye and having the fortitude to step up and go after it.

This is what’s going on with the fitness want-repreneur world right now.

Everyone is going for what is easy. And that isn’t going to pan out if they are serious about becoming a business person. Just like I knew being a great business person wouldn’t pan out if I didn’t get healthy.

Fitness entrepreneurs want to do the minimal work and still expect a huge return. It’s easy for fitness entrepreneurs to do the push ups, to do the squats and deadlifts because that is exactly what got them to where they are now. They started in fitness and now they want to make money just by having those guns or that body. They default into what is easy without recognizing what is hard: running an actual business.

You know what was hard for me? Waking up early. Not eating what I wanted to eat. Powering through workouts. Yet it was easy to build 50M dollar businesses.

I wanted to pass off getting up and running. I wanted to pass off lifting, squatting, stretching. I didn’t want to do it. But I had no problem working eighteen hours a day, taking meeting after meeting, and putting in the actual work.

Fitness “entrepreneurs” want to pass on replying to tweets all day to get the word out. They want to pass off the marketing. They want to pass off working hard to create a great interesting post, or doing a bunch of podcasts to get a larger audience. They want to go straight for the mirror selfie so you can get a bunch of Instagram likes, then call that their “business”.

Well guess what? It’s not good enough.

I have sympathy for how long it can take for something to come together in a big way. I get thousands and thousands of emails a year from people saying they’ve been working for months at something and they aren’t seeing results. It can be disheartening. In a weird way, working out has shown me that more than anything else. I’ve been working out for sixteen months now and I’m happy, but if you told me sixteen months ago that this what I would have by now, I might say “Ehhhh…”

But the reverse is far worse.

That’s why I say to you: just start the work now. Do it. Work hard. Be diligent. Do not let up. You have the body. You have the chops. You did all that. Now get to the business side of things and grow that muscle too.


Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.

The #AskGaryVee Show is Gary’s way of providing as much value value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.

Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.

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23 Replies to “Business Tips: The Current State of Fitness Entrepreneurs”

  1. On the nail. Monday, I filmed a set for IG & Facebook. It was longer than a minute, so because I had to use 2 minutes downloading a video trimming app, trimming the video and uploading it, two days went by before I got around to it. Jesus, I did three workouts in that timespan!
    Lesson learned, you humbled me there

  2. This hits the nail right on the damn head.
    1) Go after what isn't easy. 2) Do what it takes to stand out. 3) Be Real. 4) Put in the work.
    As a recovering alcoholic and a suicide attempt survivor, every day is a process i must use those 4 steps to ensure some type of minimal progress so i do not relapse uncontrollably. My channel, UnaverageJo, is all about that and i plan on expanding until i am even beyond spent- which will be a day unseen. Lets get it everyone and show the world what we can give. Thank you GaryVee.

  3. On 3:40 try to rotate the hand wrist while moving up and down, that activates the bicep more.
    Because a function of the bicep is to rotate the hand wrist.
    You will have to reduce the weight, to do it with a good form.

    Greetings from germany

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