Business Tips: The 79 / 21 Rule to Build a Long Term Business

Business Tips: The 79 / 21 Rule to Build a Long Term Business

Awesome Tip: The 79 / 21 Rule to Build a Long Term Business



I’m scared for so many influencers and business owners today because they’re not building a long term business…

They’re focusing just on one platform without thinking about anything else.

The reality is, one day attention will shift away from Instqgram and LinkedIn – and when that happens, many of them will become irrelevant. Just like MySpace and Vine stars.

In this video, I talk about the “79 / 21” rule and how I use it to crush every platform.


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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the company’s 4 locations.

In addition to VaynerMedia, VaynerX also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy.

Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity:Water.

Gary is a highly sought after public speaker, a 5-time New York Times bestselling author, as well as a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, and Uber.

Gary is currently the subject of DailyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world, as well the host of The GaryVee Audio Experience, a top 100 global podcast, and host of #AskGaryVee, a business and advice Q&A show which can be found on both YouTube and Facebook.

Gary also appeared as judge in Apple’s first original series “Planet of the Apps” alongside Gwyneth Paltrow, Jessica Alba and Will.i.am.

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36 Replies to “Business Tips: The 79 / 21 Rule to Build a Long Term Business”

  1. It's insane how there are thousands of people who can talk about nothing for hours…..

    And then there's Gary, who can take your game to a fucking whole another level in 5 minute video.

    I am definitely going to focus on building my 21 % up as well rn!!

  2. Your Video's Help's me A lot now i have 100+subs you inspired me to make a youtube channel and get own content because of GaryVee im so proud i hit that much subscribers , again Thanks to you

  3. Anyone who leaves all their eggs in 1 basket or even 2 is silly.. I think thats common sense. Anyone who does it DESERVES to fail.. Im currently on 4 platforms (almost 5) and have built an email marketing list. Plan by the end of the year is to be on 8 platforms total with someone working part time to maintain those platforms and clean up my email list into sectioned areas.. have to keep working

  4. Mmm hmm – dont put all your eggs in one basket. Yet, at the same time, be/become great at one thing – now that one thing may be BIG, but it's your one thing. The strengths & weaknesses game, or per Gary: self-awareness. My goodness, God is good and blesses us beyond measure – let's not make a mockery of that & waste it

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