Business Tips: The #1 Variable of Success for Every Business | Inside 4Ds

Business Tips: The #1 Variable of Success for Every Business | Inside 4Ds

Awesome Tip: The #1 Variable of Success for Every Business | Inside 4Ds

In a recent 4Ds session, Gary meets with a group of entrepreneurs to give them some business insights and answer their questions. The group discusses sales vs marketing, transitioning traditional ad budgets, why quality outweighs every other variable and plenty more… Enjoy!

1:20 – 8:10 | Measuring the ROI
12:01 – 14:05 | Doing what you’re told to do instead of what you want
14:06 – 19:45 | Balance between brand and selling
19:49 – 21:20| Testing and building
21:21 – 24:20 | Video is the answer
24:21 – 27:12 | Forcing someone to use your product
27:13 – 30:53 | What is the best way to figure out value for your audience?
30:54 – 38:10 | What kind of business do you want to build?
38:11 – 39:27 | Should I triple down on my strengths?
39:28 – 40:00 | How do you get over your fears?
40:01 – 41:42 | Reputation

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My direct to consumer winery, Empathy Wines:
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.

VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.

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30 Replies to “Business Tips: The #1 Variable of Success for Every Business | Inside 4Ds”

  1. 2:36 – (continue) ideating even though something works –
    3:25 – understand how to do the creative, media distribution
    digital – what makes it so great, is what makes it hard – unlimited variation
    Constant movement.
    5:36 unlimited distribution / unlimited variation
    6:20, 6:41 micro-insight -pre-roll youtube – based on google search queries –
    7:51 – research (with audience) – consume
    9:36 (unlimited variations) one moment you get a spark from using a different adjective… just one moment… from one version of creative and one search query… two creative processes
    10:00 – production value (low to start) – test – if there’s promise, then
    increase production value
    10:51 don’t overthink the creative
    12:26 human insight –Dentists 39-65 are part of generation that did what they were told to do, not what they wanted to do. Unhappy
    13:46 – this is science – the nos are as valuable as the yesses –
    Old forms of creative are fixed / fixed marketing have no ability to play
    Constantly testing
    13:56 “constantly testing in perpetuity”
    19:05 the world is busy, the way you break through, is by breaking patterns
    21:05 don’t overthink your content, that wasn’t the physical manifestation, it was the mental manifestation
    22:32 this is utility and entertainment
    30:04 how you package the arbitrage IS the game?
    36:21 How you make your money is more important than how much?
    39:49 Everything you were scared of, became less scary after you did it.

  2. He is reading the comments. Testing: Portuguese Wine is much better than the French one you enjoy. I know you have tried Portuguese wine, but I want to send a box of the best Portuguese wine I know, and I want to prove that you will buy that. Where can I send the wine box?

  3. Such a powerful individual this Gary…. I'm sure you can feel the aura around him in person, the years of experience and practice, the wise state of mind of happyness as a succes and that drive for business…. just Wow!

  4. Listened to this with headphones. Gary's crunching on his food was ridiculously annoying. If there wasnt so much good content I would have moved on. Sorry Gary, really appreciate all your awesome and free value, but cmon. FAIL

  5. Top of the funnel just clicked on me. I was showing someone your content amount that you are sending out to subscribers daily. And I was telling him watch what you do as you say. Then watched this video and you said top of the funnel, Bingo! It helps that I was looking at my youtube funnel last night.

  6. Gary and anyone else who wants to weigh in… does content always have to be your own? Is it "ok" (read: just as good) to link or get permission to post someone else's article on your site? Is there a "formula" for how much content should feel original to brought in?

  7. This is such an insanely incredible video! Indeed, we are so consumed in the fear we curated in our head and all these fears stop us from achieving so much more.

    “Everything you are scared of becomes less scary after you did it.” ❤️

  8. Normally, if someone was chewing while I was in a meeting with them, I'd find it pretty rude. With Gary, I'd be more than happy for him to chew his ass off because it would give me more of an opportunity to speak my truth before he comes back and spits the actual truth… Along with some salad.

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