Business Tips: How Twitch Is Helping Businesses Build Strong Communities

Business Tips: How Twitch Is Helping Businesses Build Strong Communities

Awesome Tip: How Twitch Is Helping Businesses Build Strong Communities

In this episode of “Monday Marketing Tips”, Gary and Mike Aragon from Twitch sit down to talk about how the platform is allowing brands to build strong communities for their businesses which is now more than ever becoming an essential part of a successful brand. Twitch is an active and engaging experience where people come together and build communities and affiliations to one another which many businesses are seeing success in building towards. There is a ton of opportunity for both big and small brands to build their communities via twitch and this video covers some of the strategies of doing that so please watch all the way through and like the video, if it brought you any value… Enjoy!

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Gary Vaynerchuk is a serial entrepreneur and the Chairman of VaynerX, a modern day communications parent company, as well as the CEO and Co-Founder of VaynerMedia, a full-service digital agency servicing Fortune 500 clients across the company’s 4 locations.
Gary is a venture capitalist, 5-time New York Times bestselling author, and an early investor in companies such as Twitter, Tumblr, Venmo and Uber. He is currently the subject of WeeklyVee, an online documentary series highlighting what it’s like to be a CEO and public figure in today’s digital world. He is also the host of #AskGaryVee, a business and advice Q&A show online.

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34 Replies to “Business Tips: How Twitch Is Helping Businesses Build Strong Communities”

  1. I've been active on twitch and discord for the last 10 years, I knew back then that it was the future. The only difference is Covid was a catalyst for the change. Anyone that has access to a device that does not work in a time-sensitive environment can benefit from showing their content on twitch. I have seen vehicle mechanics, truck drivers, glassblowers, programmers, there are tons of jobs that when allowed, that streaming connection can allow a community to be born from common interest. Content creation on youtube and social media is prepared and manicured where Twitch is the pure, unfilitered version of the creator or executive of the business.

  2. There’s no reason why anyone should have to struggle through the grind of a regular old 9-5 job, or an exhausting labor job (both of which I had in the past and HATED) when you are able to trade literally from anywhere and earn good profits.
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  3. Gary Vee is the man. I've taken all of his advice, jumped out of my comfort zone and now I'm on target to make a million. I've even created a YouTube channel to follow my progress. Gary is an inspiration to me. I'll love some support. Please hit subscribe and check it out.

  4. i used to run a company as a product manager who was in competition with twitch rivals. this is funny to watch mike talk about this stuff. from my point of view, twitch is over saturated if you are trying to become a influencer as a gamer, but im sure there is space for other types of community building.

  5. It's funny having bought into the Sony brand & learning why they saw so much success over the last 4-6 years. I understand now that twitch.. is the place to interact & grow with ones community for a unique experience.

  6. I think as Twitch gets larger and streamers get a larger following, it becomes harder to get that interaction, because of the sheer amount of people in chat trying to have their say but getting drowned out by everyone else. Some chats end up being just emoji spams. It does feel like you're being among a large crowd, like a concert, and some people really enjoy that energy, but for those looking to actually have a conversation, it only becomes increasingly difficult. The fact that for the majority of streams, viewers can only for the most part type in chat, and not doing much else interactive (besides donating/subscribing and having their names pop up on screen), is also a downside; but that's not to say there isn't a push for a lot of streams to innovate and find better ways to provide better engagement for their fans.

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