Business Tips: 15 Years of Digital Content Strategy Explained in 13 Minutes | The Download

Business Tips: 15 Years of Digital Content Strategy Explained in 13 Minutes | The Download

Awesome Tip: 15 Years of Digital Content Strategy Explained in 13 Minutes | The Download



Today’s video is about something I’ve been talking about for the last 15 years and that is content strategy. My thought s and approach to making content for the internet have evolved a ton over time and the nuances of it have changed with my experience. The 4 core “evolutions” around my content strategy have been micro-content, document vs create, macro-content, and volume & scale. I hope this video helps provide some context on how I think about these different pillars and helps you re-think how you make your content… Enjoy!

Thanks for watching!
Check out another series on my channel:
Tea With GaryVee (Fan Q&A Series):
Overrated Underrated (Hot-takes on Culture):
Gary Vaynerchuk Original Films:
Trash Talk:
WeeklyVee:

Gary Vaynerchuk is one of the world’s leading marketing experts, a New York Times bestselling author, and the chairman of VaynerX, a modern day communications company and the active CEO of VaynerMedia, a contemporary global creative and media agency built to drive business outcomes for their partners. He is a highly popular public speaker, and a prolific investor with investments in companies such as Facebook, Twitter, Tumblr, Venmo, Coinbase, Slack, and Uber. Gary is a board/advisory member of Bojangles’ Restaurants, MikMak, Pencils of Promise, and is a longtime Well Member of Charity:Water. He’s also an avid sports card investor and collector. He lives in New York City.

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27 Replies to “Business Tips: 15 Years of Digital Content Strategy Explained in 13 Minutes | The Download”

  1. Hello Gary , I created a social media platform that's targeting an overseas audience. It's a community based app for users to post their content , share and comment . Struggling with attracting users to come to the platform and start using it . What marketing approach and or an advice to get users to consider using our mobile app platform ? I know this is a loaded question perhaps , but any thoughts I’m sure will be invaluable to me . Thank you a ton !

  2. Hey GaryVee and everyone there is two scam artist in the comments trying to get your information and sell you shit. He has the same profile picture but the name is misspelled (grayvee) he flipped the R & A. The profile is empty. The second one is the same profile pic but a red outline and a period after the name. Hope everyone is doing well and staying safe.

  3. Absolute banger as always, Gary! Social media has been evolving but the fundamentals have been the same – give value to the marketplace with your content and people will give value back

  4. Hi Gary V, created a LinkedIn profile few years ago, never used, check yesterday and it has just under 1 million followers, and just under 100,000 new followers in the last 30 days. Any advice on monertising the profile?

  5. 7:57 He wanted to push back on Gary's idea of putting out mad content and to not worry about "quality" much then says in the beginning it was a lot of work to do those 5 "decent" videos but he saw a massive return on those videos…from what I understand didn't that prove Gary's point? He built his following by putting himself out there and being very active on socials then switched up his strategy, posted less but made sure his content was better. Or maybe he's tryna say that's when his following started

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