ENTREPRENEUR BIZ TIPS: The Anatomy of an Entrepreneur: Taryn Rose at TEDxBayArea Ignite

Here’s Great Tip: The Anatomy of an Entrepreneur: Taryn Rose at TEDxBayArea Ignite

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Taryn Rose created one of today’s most successful and highly coveted brands in footwear. An orthopedic surgeon turned shoe designer, Dr. Rose married fashion and function in 1999, changing the footwear industry forever. Her idea of being dressed with a sense of well-being touched a nerve with women from coast-to-coast, creating a dedicated following for her footwear
collections. A formally trained surgeon, Dr. Rose witnessed the serious foot problems caused by fashion footwear. A high heel lover herself, Dr. Rose saw a need to combine her knowledge of foot biomechanics and passion for fashion to spread ease to women everywhere. What started in a garage grew to a 40 million dollar business with boutiques all over the country.

Currently, Dr. Rose has been busy preparing for the pre-Fall 2012 launch for the Taryn Rose brand. A bridge between classic and contemporary, the designs will adhere to her high standards of comfort in construction, pattern and technology with a luxurious and stylish flare. Styles will be available in better department and specialty stores.

After a decade of building her company Dr. Rose sold her company in 2008 and rested. She took some time off to enjoy her family, travel the world and attend speaking engagements and entertain new ideas for her next phase of business. Energized and inspired in June 2010, Dr. Rose re-joined her namesake brand as a principal under the Schottenstein Luxury Group while also creating partnerships to design for the ever popular Home Shopping Network (HSN) and high-end specialty retailer Neiman Marcus.

High Heel Power by Taryn Rose M.D. for HSN launched its first collection in May 2010 and sold out to audiences across the country. High Heel Power features footwear, handbags, leg wear and foot skincare and contain the same core principles of comfort and philosophy of style that stand behind the Taryn Rose name. High Heel Power is based on Dr. Rose’s experience of wellness, healing and charity and aims to delight women with fun trends, creative designs, comfort and value.

In August 2010, Rose introduced Haute Footure by Taryn Rose, a footwear collection for women who love fashion and worship their feet. Haute Footure features ‘rock and roll chic with a cheeky girly twist.’ Leopard prints, soft & shiny textures, tailored bows and sparkling crystals are what Rose uses to excite a woman’s sole. Each style features the new gel insole created by Rose that mimics the padding of woman’s foot to provide extra cushioning and includes ballerinas, sexy mid heels, hidden platforms, booties and boots.

When not designing shoes, Rose attends a variety of social & charity events in Los Angeles and New York. She continuously participates in a variety of speaking engagements around the country and was recently the Keynote Speaker at the Annual Women of Achievement Awards Luncheon for the Century City Chamber of Commerce Women’s Business Council. She has served as a judge for the 2008 Miss Universe pageant in Nha Trang, Vietnam and most recently judged the 2011 Miss America Pageant in Las Vegas.

Rose has been featured on a variety of television, newspaper and magazine write-ups including Oprah, CNN, Today Show, New York Times, People magazine, Entrepreneur, In Style, Elle, Lucky, O magazine, British Vogue, Town & Country and countless more.

Close to her heart, Rose regularly participates in projects to support Breast Cancer Research Center in New York, Memorial Sloan Kettering Cancer Center, Children’s Hospital Los Angeles, AIDS Project Los Angeles, Clothes Off Our Back, Lynne Cohen Foundation and Step Up Women’s Network.

Twitter: @realtarynrose