ENTREPRENEUR BIZ TIPS: Rural Entrepreneurship | Sowmya Krishnamurthy | TEDxBITSathy

Here’s Great Tip: Rural Entrepreneurship | Sowmya Krishnamurthy | TEDxBITSathy

Here is Something You Should See…


An idea that sparked the entire entrepreneurial journey! By blending the ancient techniques and
existing ideas, she gave a new form to the art of toy making which fits this fast moving world.
Sowmya Krishnamurthy gets fascinated while learning and creating new business opportunities
by exploring new paradigms. She began to explore new business opportunities that would be
truly sustainable, have a significant social impact and contributes to protecting, promoting and
empowering India’s artisan community. Currently, she promotes AATIKE ™, a company
founded by her in 2007, which was an outcome of this thought. She creates products under the
toys, home and office décor categories that are relevant today, by basing it on the rich domestic
history and craftsmanship of wooden toys, which are non-toxic and made from sustainable
materials. Sowmya Krishnamurthy gets fascinated while learning and creating new business opportunities by exploring new paradigms.
She has worked for over 15 years in the fields of Telecommunications, Insurance & Web technologies in reputed multinational organisations. She has experience in playing pivotal roles across Business Development, Marketing and Product Management. She also holds a dual, MBA in Marketing & IT.
She began to explore new business opportunities that would be truly sustainable, have a significant social impact and contributes to protecting, promoting and empowering India’s artisan community.
Currently, she promotes AATIKE ™, a brand developed by SK Nirmiti, a company founded by her in 2007, which was an outcome of this thought. AATIKE ™ creates products under the toys, home and office décor categories that are relevant today, by basing it on the rich domestic history and craftsmanship of wooden toys, which are non-toxic and made from sustainable materials. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at