ENTREPRENEUR BIZ TIPS: Purpose, Pivoting and Perseverance – An African Entrepreneur's Journey | Brad Magrath | TEDxLusaka

Here’s Great Tip: Purpose, Pivoting and Perseverance – An African Entrepreneur's Journey | Brad Magrath | TEDxLusaka

Here is Something You Should See…


Brad has been on an Entrepreneurial Journey in Africa for 15 years. He is often asked by aspiring Entrepreneurs – how did they start the business? how did they raise money and find investors? How did they bootstrap? How do they keep going?

In this talk he focuses on the importance of purpose – solving big problems that matter and have impact – the opportunity in Africa to make money and do good can be a driving force for growth.

He also speaks to the disruption and change in African markets and the importance of staying close to your customers and business strengths and being willing and able to change and pivot your business.

He closes off with the importance of resilience and fortitude – capital is scarce in Africa so entrepreneurs need to be persistent in the face of adversity.

This talk is also about facing up to the challenges and opportunities in Africa and the responsibility of business leaders to address them now to enable a better future.

This talk was recorded at TEDxLusaka 2019: The power of togetherness held on 1st June 2019 at the NIPA Convention Centre. Twelve years ago, Brad Magrath and his brother Brett, founded Zoona, which has grown to serve over 3 million unique consumers, created 4,500 jobs, paid out over $26 million dollars in commissions to small scale business entrepreneurs, and transacted over $2,5 billion on its platform.

The original conviction was that entrepreneurship, technology, talented people, an unrelenting focus on solving customer problems, and delivering value people would pay for would be a formula to grow and scale. And it did.

The African landscape is dominated by unemployment, financial exclusion and increasing youth population and urbanization. Zoona is focused on empowering entrepreneurs to create employment, and increase financial inclusion to help communities thrive. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at