ENTREPRENEUR BIZ TIPS: Is this the future of entrepreneurship? | Wendy Kerr | TEDxUOA

Here’s Great Tip: Is this the future of entrepreneurship? | Wendy Kerr | TEDxUOA

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What can we learn from a Russian ballet dancer about the future of entrepreneurship? Entrepreneurship and innovation leader at The University of Auckland, Wendy Kerr, shares how she learnt about entrepreneurship in a newly post-communist Moscow and how now, with the only constant being change, that these lessons are even more relevant today. Wendy Kerr is the Director of the Centre for Innovation and Entrepreneurship at The University of Auckland, where she aims to grow business savvy, entrepreneurially minded students. In her tenure there she has transformed the Centre, developing programmes and initiatives which have increased participation by 272% since 2015. Now, 6% of the University of Auckland student body is involved in the Centre’s innovation and entrepreneurship programmes, including the recently launched incubator and the iconic innovation hub, Unleash Space, which was opened by the Prime Minister. An experienced General Manager, she has global experience in leading technology and media start-ups with the Financial Times, Pearson, and Quicken, where she had a record-breaking tech IPO on the ASX. Wendy is a board member for The Icehouse, an active angel investor, and mentors high potential start-ups. She is also an international speaker and best-selling author, having written two books on female-led startups. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at