In this conversation at the TikTok panel during AdWeek Gary and the VP at TikTok Blake Chandlee, get into an interesting conversation about social media and the current position that TikTok is in right now. They talk about the supply and demand of content, the “life-cycle” of a social media platform and a lot more. Check the comment section for the full list of timestamps… Enjoy!
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
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41 Replies to “Business Tips: The Clock is Ticking on TikTok”
TIMESTAMPS: 1:00 – The "ah-ha" moment with TikTok 2:30 – The thing TikTok has with side hustles 4:00 – What successful brands are doing on TikTok 7:30 – Global presence of TikTok 9:00 – Similarities/differences of TikTok from other social platforms 12:40 – Why is TikTok moving so fast 20:00 – Getting brands to be contextual 21:25 – How can TikTok avoid becoming vine? 23:40 – The #1 thing I look for in TikTok 25:30 – Why I liked Instagram in-feed
What was your favorite moment or quote from this video?
The hardpart is what you should do on tiktok now if you can dance like the rest of tiktok your golden but if you cant dance then what can you do thats for you to figure it out you dont need to be pro just decent at it
I decided to start using tik tok and share my animation stuff on it. I uploaded a shortened version of a video I uploaded to YouTube a couple of years ago with only 150+ views, I don't know how but on tik tok it's gain over 2k likes, 6 hundred followers, and 30k views in 3 – 4 days; I'm still baffled.
Tiktok definiteley has a lot of potential. I'd really love to figure out how some creators start off on the plattform with their first video hitting 50k or something along these lines and then,others doing literally the same thing barely reaching 500 views though. For example theres two fit looking gym dudes I know and one of them just gotten a good account rating right from the start and averages around 100k views, while the other one is getting 300-1000. They're literally doing the exact same thing. Also it seems to me like once the app gives you your authority ranking after you upload the first couple videos, theres no chance of changing that ranking significantly for better afterwards. It appears that either you get the top rating at the start or you don't. If you get it, literally all of your videos will be exposed to a high number of people wheraes if you don't, you might have a big one here and there but your average view count is still connected to the average or low rating you received in the beginning. Its visible if you practically look at any of the big accounts. I checked out of interest and literally all of them started with a top rating and views. Does any of you guys have any insight on this?
Guys, i have a 2019 TikTok E-book that shows you how to use the platform from A to Z especially for entrepreneurs! all you have to do to have the E-book is: follow me on Instagram then DM me (DONE) and i will send you the E-book immediately . https://www.instagram.com/mediaadsagence/
I'm so glad I found this video. I just recently joined Tiktok. At first I wasn't even going to download and join I honestly thought the app was just for kids. But seeing alot of the videos it was so entertaining and also just fun to watch. Now I am addicted and find myself watching tiktok till 2 in the morning because I can't get off the app. Well anyways. I am a makeup artist and I also love blogging and influencing. Well I am in my thirties I was more worried that no one would like my content or no one of my age would be on the app. But surprisingly I'm starting to see alot more adults joining the app witch is just fabulous. I'm trying to figure out what kind of content I should be putting out. I always wanted to model or be a actress and I think tiktok gives us this opportunity!!! I need all the tips and tricks on how to grow my tiktok page. Also just ideas of what to put out.
People are saying tik tok is a bad thing but they know it’s not true, tik tok gives you chances you can’t normally get for example charli met beberexa you can earn more money become famous you can Start a music career
Tik tok data security threats one step closer to being revealed today. It would be dope if you told your audience the insidious underbelly of tik tok and China rather than only focus on pushing your investment. Until then, I’ll prep my 89 “I called it the demise of tt” videos to use for years later. Learned from the best
Question re: @3:22, savvy engineers, aware of creator-"growth-demand" (creators inherently hope to gain massive followings as quickly as possible) can't develop in such a way that front-loads this effect to create an initial "hyper-growth" climate, only to eventually reverse the effect and force creators, much like FB/IG, to essentially purchase engagement with their own "followers"? There were already 200m+ host-national users on the app before the acquisition of the western version ready to POUNCE on new content, especially from Western creators, who are typically received well by Eastern audiences. Worse is when the hyper growth is usurped to attract A list creators and celebrities and their audiences to a platform monitored by the PRC leading up to a decade packed with the most important elections since WWII. Thankfully some on The Hill are waking up to the national security risk this app poses: https://adage.com/article/digital/tiktoks-national-security-test-could-also-test-advertisers/2212341?
I’m trying to sell jewelry. What’s the best way to promote myself on tiktok? Does it works the same as Instagram. Messaging people to promote my products?
For anyone interested in getting their music distributed to TikTok, so that the people on Tik Tok can use your song in the background –– Sign up with http://www.aded.us Music Distribution and Promotions!
For all the girls out there… If you have good boobs and a decent looking face.. just go to tik tok.. doesn't matter what you do.. you'll grow significantly.
PS: I'm not a misogynist or a hypocrite. Just plain truth
Gary needs to take a few chill pills…. or maybe meditation would do him better and step away from the screen for a while…. his whole body language screams anxiety…. cracking knuckles, biting nails, interrupting his guests…. TikTok is one of the ruinations of kids today… get outside and get a life
41 Replies to “Business Tips: The Clock is Ticking on TikTok”
TIMESTAMPS:
1:00 – The "ah-ha" moment with TikTok
2:30 – The thing TikTok has with side hustles
4:00 – What successful brands are doing on TikTok
7:30 – Global presence of TikTok
9:00 – Similarities/differences of TikTok from other social platforms
12:40 – Why is TikTok moving so fast
20:00 – Getting brands to be contextual
21:25 – How can TikTok avoid becoming vine?
23:40 – The #1 thing I look for in TikTok
25:30 – Why I liked Instagram in-feed
What was your favorite moment or quote from this video?
Idk what to put on tik tok
If I said it one time I said it GaryVee is a bad Listener
The hardpart is what you should do on tiktok now if you can dance like the rest of tiktok your golden but if you cant dance then what can you do thats for you to figure it out you dont need to be pro just decent at it
I decided to start using tik tok and share my animation stuff on it. I uploaded a shortened version of a video I uploaded to YouTube a couple of years ago with only 150+ views, I don't know how but on tik tok it's gain over 2k likes, 6 hundred followers, and 30k views in 3 – 4 days; I'm still baffled.
the mysterious thing is why Tik tok can't take a look at my my account , hahaha why tik tok why
Tiktok definiteley has a lot of potential. I'd really love to figure out how some creators start off on the plattform with their first video hitting 50k or something along these lines and then,others doing literally the same thing barely reaching 500 views though. For example theres two fit looking gym dudes I know and one of them just gotten a good account rating right from the start and averages around 100k views, while the other one is getting 300-1000. They're literally doing the exact same thing. Also it seems to me like once the app gives you your authority ranking after you upload the first couple videos, theres no chance of changing that ranking significantly for better afterwards. It appears that either you get the top rating at the start or you don't. If you get it, literally all of your videos will be exposed to a high number of people wheraes if you don't, you might have a big one here and there but your average view count is still connected to the average or low rating you received in the beginning. Its visible if you practically look at any of the big accounts. I checked out of interest and literally all of them started with a top rating and views. Does any of you guys have any insight on this?
The amount of reach on that platform has been a GAME CHANGER
I just published my first YouTube video on Trying to become TikTok famous in a week. Do check it out!
Can you drive traffic to Etsy with TikTok? And how?
Guys, i have a 2019 TikTok E-book that shows you how to use the platform from A to Z especially for entrepreneurs! all you have to do to have the E-book is: follow me on Instagram then DM me (DONE) and i will send you the E-book immediately . https://www.instagram.com/mediaadsagence/
I'm so glad I found this video. I just recently joined Tiktok. At first I wasn't even going to download and join I honestly thought the app was just for kids. But seeing alot of the videos it was so entertaining and also just fun to watch. Now I am addicted and find myself watching tiktok till 2 in the morning because I can't get off the app. Well anyways. I am a makeup artist and I also love blogging and influencing. Well I am in my thirties I was more worried that no one would like my content or no one of my age would be on the app. But surprisingly I'm starting to see alot more adults joining the app witch is just fabulous. I'm trying to figure out what kind of content I should be putting out. I always wanted to model or be a actress and I think tiktok gives us this opportunity!!! I need all the tips and tricks on how to grow my tiktok page. Also just ideas of what to put out.
Hi Gary Excellent Video!
People are saying tik tok is a bad thing but they know it’s not true, tik tok gives you chances you can’t normally get for example charli met beberexa you can earn more money become famous you can Start a music career
what do you even do in tiktok relating to business asking as an 18 year old who is interested in selling and marketing and communications
So what's happening in Tik Tok? I wanna drink the koolaid.
Tik tok data security threats one step closer to being revealed today. It would be dope if you told your audience the insidious underbelly of tik tok and China rather than only focus on pushing your investment. Until then, I’ll prep my 89 “I called it the demise of tt” videos to use for years later. Learned from the best
Tom Brady won me $350 on that super bowl come back win…love that guy
How can I use Tik Tok as a streetwear brand owner and designer… Please
I saw a video on Tik tok with 2 indian guys "stealing" something by doing a magic trick.
I had to scroll down their channel to find the vidoe but it had 108mil views…
The trick was pretty cool and funny as well
TikTok is actually growing super fast!!
I was invited by TikTok India to post my content on TiTok after they watched my videos on Instagram.
Within 70 days, I have reached to 210k followers and total video views are almost 20 million.
It is a bandwagon we should join TODAY itself.
Question re: @3:22, savvy engineers, aware of creator-"growth-demand" (creators inherently hope to gain massive followings as quickly as possible) can't develop in such a way that front-loads this effect to create an initial "hyper-growth" climate, only to eventually reverse the effect and force creators, much like FB/IG, to essentially purchase engagement with their own "followers"? There were already 200m+ host-national users on the app before the acquisition of the western version ready to POUNCE on new content, especially from Western creators, who are typically received well by Eastern audiences. Worse is when the hyper growth is usurped to attract A list creators and celebrities and their audiences to a platform monitored by the PRC leading up to a decade packed with the most important elections since WWII. Thankfully some on The Hill are waking up to the national security risk this app poses: https://adage.com/article/digital/tiktoks-national-security-test-could-also-test-advertisers/2212341?
I’m trying to sell jewelry. What’s the best way to promote myself on tiktok? Does it works the same as Instagram. Messaging people to promote my products?
For anyone interested in getting their music distributed to TikTok, so that the people on Tik Tok can use your song in the background –– Sign up with http://www.aded.us Music Distribution and Promotions!
For all the girls out there… If you have good boobs and a decent looking face.. just go to tik tok.. doesn't matter what you do.. you'll grow significantly.
PS: I'm not a misogynist or a hypocrite. Just plain truth
22:00 – yes. like shows. We get sick of things after Season 3 or 4. Even Breaking Bad had to end.
Gary needs to take a few chill pills…. or maybe meditation would do him better and step away from the screen for a while…. his whole body language screams anxiety…. cracking knuckles, biting nails, interrupting his guests…. TikTok is one of the ruinations of kids today… get outside and get a life
You the man Gary vee I've done better on tiktok in the past week then instagram in the past 5 years
Yeah screw that guy he doesn't need a mic wtf
fuck tiktok Chinese crap
That Brady mention hahahha Gary's so funny in those scenarios
Tell Blake to update his LinkedIn profile…
Can you buy stocks in Tik Tok?
If you want to support a murderous regime, join TikTok. https://www.theepochtimes.com/us-senators-call-on-director-of-national-intelligence-to-investigate-tiktok-and-other-chinese-apps_3127066.html
I watch your TikTok account the videos are great
He’s shilling for tik Tok. He’s invested in
get a Mic ON that puppy m/
Best part of this talk….@@#%^&&* Brady!
BOOM 16:27: "big companies trade on fake metrics and small companies trade on truth"
it's interesting that there are no conversations about China ownership in the comments.
Came here for the "fuck China" comments