Business Tips: Lessons in Branding & Marketing with THE EIGHTH | Garyvee Business Meeting
Business Tips: Lessons in Branding & Marketing with THE EIGHTH | Garyvee Business Meeting
Awesome Tip: Lessons in Branding & Marketing with THE EIGHTH | Garyvee Business Meeting
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Gary Vaynerchuk builds businesses. Fresh out of college he took his family wine business and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding VaynerRSE, a $25M angel fund.
The #AskGaryVee Show is Gary’s way of providing as much value as possible by taking your questions about social media, entrepreneurship, startups, and family businesses and giving you his answers based on a lifetime of building successful, multi-million dollar companies.
Gary is also a prolific public speaker, delivering keynotes at events like Le Web, and SXSW, which you can watch right here on this channel.
@GaryVee I like him , but I'm not sure this is the best advice. I don't know what happened when the cameras were off but the advise he gave during the meeting about vlogs and reality shows was only one half of the coin. I feel like that was the primary advise he gave. All these marketing tactics are necessary but they increase your Customer Acquisition Cost (CAC). The other half of the coin, which many people assume happens naturally or because their product is amazing, is increasing your Customer Lifetime Value (CLV). Your ability to optimise the CAC:CLV ratio will determine your success. So what do you need to optimise CLV? Data. Data is the new dollar. It is the single greatest strategic asset for any business (Amazon, Google, Facebook etc.). What's the best way to get data? You build a platform business. How do you do that? You aggregate the supply and demand for luxury underwear providers on a single platform. Stick your brand on there but also have others. Once you control this mechanism you win. Use the marketing stuff to bring people to that platform. Think big.
Hey Gary, thanks for your great advices on marketing. I am worried about fake influencers buying fake followers on instagram and then pretend to be "infuencers" on instagram. So, whenever we giveaway our stuff to the influencer, we need to make sure they are really influencers. (by scanning through their follower list or seeing their account interaction.) This was from my social marketing experience!
Stupid privileged lady doesn't know shit about her own business. Gary should've kicked her out of his office. She's a fancy wannabe entrepreneur, who doesn't know what it takes to build a business. Just a dumb housewife bored with her husband's money.
Gary, I'm getting soo much out of these 'fly on the wall' vids…….it's so so great. I've kinda switched over to these. It's like a $5000 mini 4D's…..oh man for freeeee…there's no way to pay back.
—————————-"I need you to be in the NO Business, not in the YES Business. No that one thing my sister will kill me!" Honestly I can't understand it. Can someone who understood it help me?——————————————-
This is a specific question but I mind as well ask bc you vayniacs are crazy lol jk. Anyways, why did gary advise her to target her vlog episode #1 ad on FB against the employees of her competitors? What good is that? I thought the goal was to get the vlog to all consumers and potential future clients? Any input is much obliged
Just wow… been listening to Gary for about 6 months ago and love his message but THIS really hit me in the gut… almost brought tears to my eyes… my business has quadrupled in the past year and I've been feeling "stuck". Mostly because I'm growing quickly and I need to hire to help me with SEO and marketing but having a hard time choosing an agency. It's tough when you don't know exactly what you need due to lack of knowledge in the subject. I working 18 hours per day 6-7 days per week in my business and whenever I get chances I'm listening to people such as Gary and many others, soaking in as much as possible. I spend a lot of money on FB ads but REALLY need someone with more knowledge that I can trust to get us more bang for our buck and to steer me in the right direction so I have time to do more. Starting my YouTube channel this month and just started to Snapchat. This really lit a fire under me and I can't thank Gary enough!
44 Replies to “Business Tips: Lessons in Branding & Marketing with THE EIGHTH | Garyvee Business Meeting”
when he hit her with vlogging the whole conversation changed !!
Thank you so much G.
HOOOOOLLYY SH** (excuse my french)
Between 8:40 – 9.01.
Probably nailed down the whole of (2019) marketing right now in 20 seconds
Thank you for all the comments I learn tons from them(May10, 2019)
How could she not know her ROI eeek
Love that we can get an insight into your meetings! Thank you! Id totally watch her reality show! And max my credit cards on her stuff!
This sounds like a sale pitch to me. Gary was trying to get them on his media company
Looks like the brand died. Their site url takes you to a godaddy page
– SEO or SEM?
– SEO
– SEM…
– Mhm!
@GaryVee I like him , but I'm not sure this is the best advice. I don't know what happened when the cameras were off but the advise he gave during the meeting about vlogs and reality shows was only one half of the coin. I feel like that was the primary advise he gave. All these marketing tactics are necessary but they increase your Customer Acquisition Cost (CAC). The other half of the coin, which many people assume happens naturally or because their product is amazing, is increasing your Customer Lifetime Value (CLV). Your ability to optimise the CAC:CLV ratio will determine your success. So what do you need to optimise CLV? Data. Data is the new dollar. It is the single greatest strategic asset for any business (Amazon, Google, Facebook etc.). What's the best way to get data? You build a platform business. How do you do that? You aggregate the supply and demand for luxury underwear providers on a single platform. Stick your brand on there but also have others. Once you control this mechanism you win. Use the marketing stuff to bring people to that platform. Think big.
Hey Gary, thanks for your great advices on marketing. I am worried about fake influencers buying fake followers on instagram and then pretend to be "infuencers" on instagram. So, whenever we giveaway our stuff to the influencer, we need to make sure they are really influencers. (by scanning through their follower list or seeing their account interaction.) This was from my social marketing experience!
I would love to see a follow up on this. Beautiful
I got more out of this one video then all the markting videos i have watched in 3 years. I really hope they followed the advice… and that I do
Does the eighth have any social media, website or online presence? as of today, I can only find sporadic press including the launch with Travis Scott.
''I have to look that up, I'm not the money person''.
And this bitch is in business-
bad vibe… i dont know….but bad vibe.. gary it sees like u took a favour to make a meeting. hope well for u guy on this.
Oh Gary…dude, hire me!
Great vid! Props for Junkyard Dog in the background! I still have many of my old WWF figures.
So deep. Gary, you say Instagram and Youtube are underestimated? I think your content is way more underestimated! So much stuff in one video!!!
STRONGEST PIECE OF CONTENT SINCE I SAW THE $1.80 STRATEGY! Great stuff guys. So intense so game changing even a year and a half later.
This guy is an absolutely killer salesman. Super cool and he’s got these people eating out of the palm of his hand.
Your fitness goals are a click away…. https://sirmacfitness.com
12:16– finding out their budget to spend on GV via their spend on their current agency… good move
But how can you get to this starting with nothing
Would LOVE to see the convo between Biden & Vaynerchuk!!!
D ROCK MOVE THAT CAMERA AROUND LIKE UOU FILMING AN ACTION MOVIE!! Lol
Gary .. in the beginning … how much should I pay someone to follow me around with a camera ?
This is honestly one of the best episodes you've posted, more like this!
Great content
Stupid privileged lady doesn't know shit about her own business. Gary should've kicked her out of his office. She's a fancy wannabe entrepreneur, who doesn't know what it takes to build a business. Just a dumb housewife bored with her husband's money.
lol at 0:31 – 0:33 my man is a dog, straight up Alpha
Gary, I'm getting soo much out of these 'fly on the wall' vids…….it's so so great. I've kinda switched over to these. It's like a $5000 mini 4D's…..oh man for freeeee…there's no way to pay back.
Just as good the second time watching this.
—————————-"I need you to be in the NO Business, not in the YES Business. No that one thing my sister will kill me!"
Honestly I can't understand it. Can someone who understood it help me?——————————————-
I would actually watch a show with those two. Especially her yelling at him.
18:27 great advice
Really inspiring to see such a business savvy woman!
This is a specific question but I mind as well ask bc you vayniacs are crazy lol jk. Anyways, why did gary advise her to target her vlog episode #1 ad on FB against the employees of her competitors? What good is that? I thought the goal was to get the vlog to all consumers and potential future clients? Any input is much obliged
audio is fucked up, almost all the videos are like that. cant watch it
Just wow… been listening to Gary for about 6 months ago and love his message but THIS really hit me in the gut… almost brought tears to my eyes… my business has quadrupled in the past year and I've been feeling "stuck". Mostly because I'm growing quickly and I need to hire to help me with SEO and marketing but having a hard time choosing an agency. It's tough when you don't know exactly what you need due to lack of knowledge in the subject. I working 18 hours per day 6-7 days per week in my business and whenever I get chances I'm listening to people such as Gary and many others, soaking in as much as possible. I spend a lot of money on FB ads but REALLY need someone with more knowledge that I can trust to get us more bang for our buck and to steer me in the right direction so I have time to do more. Starting my YouTube channel this month and just started to Snapchat. This really lit a fire under me and I can't thank Gary enough!
Gary must have been biting his tongue here, these two are soooo full of horse dung.
This is the meat and the potatoes that I am looking for… So many nuances of the entrepeneurial craft! Thank you! HAPPY VACATION!!
Weoooaahh! Damn! So many real world questions "at scale" answered in this 1 video!! The insight here is "beyond the next level"
Are they out of business already?? Tried to go to their website and it's gone.