ENTREPRENEUR BIZ TIPS: How to be 99% successful in your new venture | Mel Rosenberg | TEDxKazimierzSalon

Here’s Great Tip: How to be 99% successful in your new venture | Mel Rosenberg | TEDxKazimierzSalon

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Mel argues that you can radically increase your chances of being successful by reframing the idea of what success means. So do most startups and new ventures end in failure? Not necessarily. Prof. Mel Rosenberg (www.melrosenberg.com) is a microbiologist best known for his research on diagnosis and treatment of bad breath and body odour. His research at Tel Aviv University led to the development of two phase mouthwashes, now popular in the UK (Dentyl pH), US (Colgate Total Advanced Health) and elsewhere. Other innovations include devices that help diagnose bad breath, deodorants, anti-bacterial flavours, and microbial inoculators.Prof. Rosenberg’s work has been featured in both popular and scientific media (Scientific American, New Scientist, CNN, Science magazine and BBC News). Prof. Rosenberg writes children’s books on subjects ranging from science and health to fiction. He is currently adviser to the President of Shenkar College in Israel where he manages the Keter innovation enter. He is co-founder of Ourboox, a free website for self-publication. He is also a jazz singer and musician. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at