Business Tips: The #1 Variable of Success for Every Business | Inside 4Ds
Business Tips: The #1 Variable of Success for Every Business | Inside 4Ds
Awesome Tip: The #1 Variable of Success for Every Business | Inside 4Ds
In a recent 4Ds session, Gary meets with a group of entrepreneurs to give them some business insights and answer their questions. The group discusses sales vs marketing, transitioning traditional ad budgets, why quality outweighs every other variable and plenty more… Enjoy!
1:20 – 8:10 | Measuring the ROI
12:01 – 14:05 | Doing what you’re told to do instead of what you want
14:06 – 19:45 | Balance between brand and selling
19:49 – 21:20| Testing and building
21:21 – 24:20 | Video is the answer
24:21 – 27:12 | Forcing someone to use your product
27:13 – 30:53 | What is the best way to figure out value for your audience?
30:54 – 38:10 | What kind of business do you want to build?
38:11 – 39:27 | Should I triple down on my strengths?
39:28 – 40:00 | How do you get over your fears?
40:01 – 41:42 | Reputation
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My direct to consumer winery, Empathy Wines:
My new K-Swiss sneaker:
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Gary Vaynerchuk is the chairman of VaynerX, a modern-day media and communications holding company and the active CEO of VaynerMedia, a full-service advertising agency servicing Fortune 100 clients across the globe. He’s a sought out public speaker, a 5-time New York Times bestselling author, and an angel investor in companies like Facebook, Twitter, Tumblr, Venmo, and Uber.
VaynerX, also includes Gallery Media Group, which houses women’s lifestyle brand PureWow and men’s lifestyle brand ONE37pm. In addition to running VaynerMedia, Gary also serves as a partner in the athlete representation agency VaynerSports, cannabis-focused branding and marketing agency Green Street and restaurant reservations app Resy. Gary is a board/advisory member of Ad Council and Pencils of Promise, and is a longtime Well Member of Charity: Water.
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30 Replies to “Business Tips: The #1 Variable of Success for Every Business | Inside 4Ds”
2:36 – (continue) ideating even though something works – 3:25 – understand how to do the creative, media distribution digital – what makes it so great, is what makes it hard – unlimited variation Constant movement. 5:36 unlimited distribution / unlimited variation 6:20, 6:41 micro-insight -pre-roll youtube – based on google search queries – 7:51 – research (with audience) – consume 9:36 (unlimited variations) one moment you get a spark from using a different adjective… just one moment… from one version of creative and one search query… two creative processes 10:00 – production value (low to start) – test – if there’s promise, then increase production value 10:51 don’t overthink the creative 12:26 human insight –Dentists 39-65 are part of generation that did what they were told to do, not what they wanted to do. Unhappy 13:46 – this is science – the nos are as valuable as the yesses – Old forms of creative are fixed / fixed marketing have no ability to play Constantly testing 13:56 “constantly testing in perpetuity” 19:05 the world is busy, the way you break through, is by breaking patterns 21:05 don’t overthink your content, that wasn’t the physical manifestation, it was the mental manifestation 22:32 this is utility and entertainment 30:04 how you package the arbitrage IS the game? 36:21 How you make your money is more important than how much? 39:49 Everything you were scared of, became less scary after you did it.
He is reading the comments. Testing: Portuguese Wine is much better than the French one you enjoy. I know you have tried Portuguese wine, but I want to send a box of the best Portuguese wine I know, and I want to prove that you will buy that. Where can I send the wine box?
Such a powerful individual this Gary…. I'm sure you can feel the aura around him in person, the years of experience and practice, the wise state of mind of happyness as a succes and that drive for business…. just Wow!
Listened to this with headphones. Gary's crunching on his food was ridiculously annoying. If there wasnt so much good content I would have moved on. Sorry Gary, really appreciate all your awesome and free value, but cmon. FAIL
Top of the funnel just clicked on me. I was showing someone your content amount that you are sending out to subscribers daily. And I was telling him watch what you do as you say. Then watched this video and you said top of the funnel, Bingo! It helps that I was looking at my youtube funnel last night.
Gary and anyone else who wants to weigh in… does content always have to be your own? Is it "ok" (read: just as good) to link or get permission to post someone else's article on your site? Is there a "formula" for how much content should feel original to brought in?
This is such an insanely incredible video! Indeed, we are so consumed in the fear we curated in our head and all these fears stop us from achieving so much more.
“Everything you are scared of becomes less scary after you did it.” ❤️
Normally, if someone was chewing while I was in a meeting with them, I'd find it pretty rude. With Gary, I'd be more than happy for him to chew his ass off because it would give me more of an opportunity to speak my truth before he comes back and spits the actual truth… Along with some salad.
30 Replies to “Business Tips: The #1 Variable of Success for Every Business | Inside 4Ds”
2:36 – (continue) ideating even though something works –
3:25 – understand how to do the creative, media distribution
digital – what makes it so great, is what makes it hard – unlimited variation
Constant movement.
5:36 unlimited distribution / unlimited variation
6:20, 6:41 micro-insight -pre-roll youtube – based on google search queries –
7:51 – research (with audience) – consume
9:36 (unlimited variations) one moment you get a spark from using a different adjective… just one moment… from one version of creative and one search query… two creative processes
10:00 – production value (low to start) – test – if there’s promise, then
increase production value
10:51 don’t overthink the creative
12:26 human insight –Dentists 39-65 are part of generation that did what they were told to do, not what they wanted to do. Unhappy
13:46 – this is science – the nos are as valuable as the yesses –
Old forms of creative are fixed / fixed marketing have no ability to play
Constantly testing
13:56 “constantly testing in perpetuity”
19:05 the world is busy, the way you break through, is by breaking patterns
21:05 don’t overthink your content, that wasn’t the physical manifestation, it was the mental manifestation
22:32 this is utility and entertainment
30:04 how you package the arbitrage IS the game?
36:21 How you make your money is more important than how much?
39:49 Everything you were scared of, became less scary after you did it.
He is reading the comments. Testing: Portuguese Wine is much better than the French one you enjoy. I know you have tried Portuguese wine, but I want to send a box of the best Portuguese wine I know, and I want to prove that you will buy that. Where can I send the wine box?
Gary: how old are you?
Man: 59
Gary: great!
Such a powerful individual this Gary…. I'm sure you can feel the aura around him in person, the years of experience and practice, the wise state of mind of happyness as a succes and that drive for business…. just Wow!
Listened to this with headphones. Gary's crunching on his food was ridiculously annoying. If there wasnt so much good content I would have moved on. Sorry Gary, really appreciate all your awesome and free value, but cmon. FAIL
Either edit the eating sound out or fucking prevent him….
Awareness of your brand is important so we got to think creatively and innovate, in order to break patterns, get noticed and get awareness.
Quality content creation is a key for engagement with a customer https://www.youtube.com/watch?v=edMdQmqupMQ
I love every word you say! You let me stay motivated every day! Thank you garyvee! Biggest respect to you!
I love Gary videos but I hate the ad roll on Gary videos. “Let me tell you how I made $10,000 in 24 hours from one ad.” Just take me to Gary!
Each piece is another funnel and enough funnels and you reach more
Top of the funnel just clicked on me. I was showing someone your content amount that you are sending out to subscribers daily. And I was telling him watch what you do as you say. Then watched this video and you said top of the funnel, Bingo! It helps that I was looking at my youtube funnel last night.
4Ds vids are your best ones, Gary. Pls keep posting them 🙂 Thank you!
FINALLY. A guy telling me what I don't already know.
Gary and anyone else who wants to weigh in… does content always have to be your own? Is it "ok" (read: just as good) to link or get permission to post someone else's article on your site? Is there a "formula" for how much content should feel original to brought in?
Wanna be successful? Just chew like GaryVee! 😀
can anyone please help me kickstarting my channel by subscribing and viewing the videos i posted, i will do the same
I wish I had as much insight on marketing as Gary does. I need to work on that.
Just noticed that the 2028 goal was censored in this video but was not on the podcast.
Gary inspires many people and am one in many..
Liked the sentence "Hiring is guessing and Firing is knowing".
8:25 idk why but this funny, watching you eat
Advice for youtube starter??
Smart Toothbrushes will see a bump. Apple is including brushing teeth in the health app in ios13
This is such an insanely incredible video! Indeed, we are so consumed in the fear we curated in our head and all these fears stop us from achieving so much more.
“Everything you are scared of becomes less scary after you did it.” ❤️
I will be a millionaire
Any youtubers wanna grow together
Was listening to this at work and I was wondering why I could hear munching in the background
22:00 that's me on the spot. I know my stuff and care about my audience
Might be just foolish but I can’t pay attention with Gary eating and drinking near the mic. Sad cuz I’m interested
Normally, if someone was chewing while I was in a meeting with them, I'd find it pretty rude. With Gary, I'd be more than happy for him to chew his ass off because it would give me more of an opportunity to speak my truth before he comes back and spits the actual truth… Along with some salad.